What are Cartoon Network's guidelines regarding licensing its characters on food and beverages?
To reflect our ongoing commitment to promote lifetime health and wellness for children and families, Cartoon Network has developed food- and beverage-related guidelines for the use of our characters and has made a pledge to develop new screen-based content that includes positive messages about nutrition and activity. These guidelines, developed primarily from nutritional standards for food in schools issued by the Institute of Medicine (IOM) and the U.S. Dietary Guidelines, govern how Cartoon Network allows its original characters to be used in relation to food-related advertisers on-air, online or on packaged goods. Under our policies, Cartoon Network limits the use of our characters aimed at children under the age of 12 to food and beverage products that meet specific nutritional criteria. These criteria include a cap on total calories per appropriate serving with limits on total fat, saturated fat, added trans fat, sodium, and sugar, as well as a requirement encouraging recommended nutrients such as vitamins A and C, iron, calcium, protein, and fiber. Cartoon Network has applied its guidelines in the United States since January 1, 2008. The only exception is for the licensing of special occasion foods. Cartoon Network is working with its nutritional experts to develop creative new content that includes messages about nutrition and activity both on-air and online. Our goal is to positively influence, educate and encourage families to adopt balanced and healthy lifestyles. This pledge builds on Cartoon Network's extensive variety of Get Animated outreach programs and on-screen promotions aimed at reaching children through healthy lifestyle messages. These initiatives include targeted public-private partnerships, public service campaigns, online education, and off-channel activities and special events. The Nutritional Criteria follow: Cartoon Network Nutritional Criteria For Use of Characters For Licensed Products and Promotional Tie-Ins D* Items Calories Fat Saturated Fat Trans Fat Sodium Sugar Side DishA Single Servings <200 calories < 35% of the caloriesF < 10% of the caloriesF 0 (less than or equal to 0.5 g per serving) <200 mg G < 35% of the caloriesB E Main DishA Single Servings <270 – 360 calories < 35% of the caloriesF < 10% of the caloriesF 0 <600 mg G < 35% of the calories E SnacksA Single Serving <200 calories < 35% of the caloriesF < 10% of the caloriesF 0 <200 mg G < 35% of the caloriesB E MealsA <600 calories < 35% of the caloriesF <10% of the caloriesF 0 <800 mg G < 35% of the calories E BeveragesAC 8oz serving <200 calories < 35% of the caloriesF < 10% of the caloriesF 0 <200mg G < 22g B E A In addition, items in these categories must also provide at least 10 percent of one or more of vitamins A or C, iron, calcium, protein, or fiber. B A limited exception may be made for yogurt with no more than 30 g of total sugars, per 8-oz. portion as packaged. C Beverages may include water without flavoring, additives, or carbonation, low-fat and nonfat milk including lactose-free and soy beverages and flavored milk, and beverages that do not contain carbonation or caffeine with the exception of trace amounts of naturally occurring caffeine substances. D A limited exception may be made for Licensed Products for special occasion foods. E Fruits and vegetables with naturally occurring sugars can exceed 35% of the calories from sugar, but must meet other requirements. 100% fruit and vegetable juices with no added sugar can exceed 22g of sugar per serving, but must meet other requirements.* F Cheese, nut and seed based foods, and one egg with no added fat can exceed 35% of calories from total fat and/or 10% of calories from saturated fat per serving, but must meet other requirements.* G Low-fat and fat-free dairy products can have up to 480 mg of sodium per serving, but must meet other requirements.* * The Guidelines were originally issued 8/16/2007 and reissued 11/10/2008.